From Social Worker to Sourdough Entrepreneur in Cologne, Minnesota | Elaine Dubbe

From social worker to sourdough entrepreneur—Elaine Dubbe turned a friend's encouragement and a 106-year-old sourdough starter into Hello Simple; a business teaching hands-on sourdough classes across Minnesota. Elaine moved to Cologne, Minnesota in December 2023 and started by simply posting in the local Facebook group asking if anyone wanted to learn sourdough. Twenty-five people said yes. Now she's teaching sold-out classes at wineries, breweries, and venues from the Arboretum to Sapsucker Farms in Mora.In this episode, we talk about the realities of building a business while raising two young daughters, how western Carver County has been “wildly supportive” of small business owners, and why keeping things simple is at the heart of everything she does.WHAT WE COVERThe winding path from Upper Peninsula Michigan through Pennsylvania, West Virginia, Nebraska, and finally to Cologne, Minnesota. How her sourdough starter has been passed down for 106 years and why that matters for beginners. What you actually need to start a food-based business in Minnesota, including the cottage food producer license, forming an LLC, and getting insurance coverage. The trial-and-error of pricing creative services when there's no established market. Building community connections as a newcomer through Oakwood Community Church, local schools, and Logan Pass coffee house. Why she's chosen Facebook and Instagram over TikTok and YouTube to stay focused on real human connection. Structuring a business around young kids and leaning on your village of support. What happens at a Sourdough 101 class and what participants take home. Her dream of a brick-and-mortar location with a teaching kitchen and boutique.Elaine's advice for anyone thinking about turning a hobby into a business: start small, take the chance, and follow where the business wants to go rather than forcing it in a direction.ABOUT COLOGNE, MINNESOTACologne is part of western Carver County along the Highway 212 corridor, about 35 miles southwest of Minneapolis. Elaine describes it as a mix of old and new—the original Cologne, established neighborhoods south of 212, and newer developments to the north where young families are putting down roots. It's a small town with a strong sense of community that's proven to be welcoming to newcomers and supportive of local entrepreneurs.

ABOUT THIS PODCASTLiving IN Carver County is hosted by Greg Anderson, a Carver County real estate professional with RE/MAX Advisors West who has sold over 3,000 homes since 1985. This podcast features conversations with the people who make Carver County the best place to live, work, and raise a family—from Chaska and Chanhassen to Victoria, Waconia, Cologne, Carver, Mayer, and Norwood Young America.

CONNECTHello Simple (Elaine's business): hellosimple.comHost: Greg Anderson, RE/MAX Advisors WestSubstack: HelloIamGregAnderson.substack.com

LinkedIn: linkedin.com/in/gregoryranderson

Living In Carver County—Connecting friends, building community.